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Captions, Titles and Hashtags

How to write the text on and around your clip so it gets found and keeps people watching.

The On-Screen Title

The title on the video itself is set in the Arts tab under Title Settings (Show Title, Title Text, Font Size, Vertical Offset and more). It is the most important text you write, because it is visible during autoplay before anyone reads a caption. Keep it short, make it the question the clip answers, and place it in the top third, away from the platform buttons. The AI title generator in Title Settings can suggest one from the simulation you built.

Tip

  • Use Platform Preview in the Video tab to check the title is not hidden behind TikTok, Reels or Shorts buttons.

Writing the Caption

The caption you write when publishing goes to every platform you select. Keep it short and specific: restate the question or the result, and ask for the reaction you want ("guess the final count before it ends"). Two platform rules matter:

YouTube titles are limited to 100 characters. When YouTube is selected you can write a separate YouTube title and description; otherwise the caption is shortened to fit, and the form shows you the result first.

X does not allow links in the caption. Put the link in a reply after the post is live.

Hashtags That Actually Help

Hashtags tell the platform what your clip is about. A handful of relevant ones beats a wall of them. Mix one broad tag (the format, like satisfying), one niche tag (like physics or asmr) and one specific tag (the mode or the song). Tags that do not match the clip hurt more than they help.

Set your tags once per brand in Automation, Brands tab (up to 10 per brand). They are added to every video that brand publishes, on every platform, and sent to YouTube as video tags. Keeping the same tags on every post is what builds up their value.

A Consistent Look

Use the same title style, the same kind of hook and the same colours across your clips so viewers recognise your videos in the feed. Save your setup (title placement, colours, watermark) as a preset or cloud save and reload it, so every clip starts from your look instead of from scratch.

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