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Making Clips That Perform on Short-Form

Export settings and creative patterns that help BallEngine videos do well on TikTok, Reels and Shorts.

Export Vertical, Always

TikTok, Reels and Shorts are vertical feeds. In the Video tab, set Social Aspect Ratio to 9:16 before you record, so your video fills the whole phone screen. Landscape footage with bars above and below loses attention fast.

Tip

  • Keep Recorder FPS at 60. Smooth motion is a big part of why these loops feel satisfying in the first second of autoplay. Higher frame rates need a powerful computer to record cleanly.

Keep Text Out of the Platform Buttons

Every app draws its own buttons and caption over your video: a column of icons down the right side and the caption and handle along the bottom. Anything important under those gets covered. In the Video tab, turn on Platform Preview to see where TikTok, Reels and Shorts put their buttons over your frame, and keep your title and the key action clear of them.

Hook in the First Two Seconds

Autoplay feeds are won or lost in the first two seconds. Start the recording on motion, not an empty arena, and put a question on screen ("Will it escape?") that the viewer wants answered.

Make It Loop

A clean loop makes viewers watch twice without noticing, which raises watch time. End the clip on a frame that looks like the opening: when the song finishes, when a count resets, or when the arena returns to its starting state.

Match the Mode to the Outcome

Each mode builds attention in a different way. Pick the one whose payoff fits the video you want.

GoalMode to tryWhy it works
Suspense: "will it make it?"Escape or Ghost EscapeA clear finish line the viewer waits for.
Visible progressEscape with Show Rings Count onA number counting down is a built-in reason to stay.
Music: "the ball plays a song"RhythmicEvery bounce plays the next note, so sound and motion match.
Build-up and chaosSpawnerOne ball becomes hundreds, so each second looks busier than the last.
Destruction payoffBreakerWatching the spiral break apart pays off the wait.
Calm and mesmerisingDrawer, Spiral or Wave 3DSlow, satisfying patterns suited to relaxing content.

The Basics Work Everywhere

TikTok, Reels and Shorts all reward the same basics: vertical framing, a fast hook, a clean loop and clear audio. Keep the bounces in time with the music and keep the clip short enough that people reach the payoff. Paid Studio plans include a commercial license, so you can monetise the videos you export.

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Guides, plans and answers for making your videos.