Why the platform has to be the instrument
A marble run with music behind it is a music video. A marble run where the marble strikes a piano key and that key sounds is a performance, and viewers respond to the two very differently even when the audio is identical.
The difference is causality. If the platform is a generic slab, the sound is an accompaniment the viewer accepts as a convention. If the platform is a key, the sound has a visible cause, and every landing becomes evidence rather than decoration.
That is also why pitch maps to position on the instrument. A high note landing on a low key would break the illusion instantly for anyone who plays, and the people most likely to share a video like this are exactly those people.

