Publishing to Instagram
Connect an Instagram professional account and post Reels directly, no Facebook Page needed.
What You Need
Instagram publishing uses Instagram's own sign-in and needs a professional account (Business or Creator). It does not need a Facebook Page, and it is a separate connection from Facebook, using its own account slot.
Tip
- A personal Instagram account cannot be published to. Switching to a free Creator account in Instagram's settings takes a minute and does not change how your profile looks.
Posting a Reel
Connect Instagram in Automation, Accounts tab. Then choose a video, write the caption, keep Instagram selected in Platforms, and publish now or schedule. Your vertical clip posts as a Reel. Instagram processes the video on its side before it goes live, which can take a couple of minutes. The job runs on our servers, so you can close the tab.
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